Insights & Resources
Practical knowledge from operators and builders on launching, growing, and supporting startups.
User Segmentation for PLG SaaS: Unlocking Personalized Growth Opportunities
PLG (Product-Led-Growth) is revolutionizing business strategies, with 91% of companies increasing their investment using...
User Interviews: 5 Tips to Extract Valuable Customer Insights
In the ever-evolving landscape of PLG (Product-Led Growth) SaaS companies, understanding customer needs and driving prod...
How to Master Customer Analysis for Successful Growth
Whether you have a product-led motion or are looking into adopting the trend, you probably know that understanding your...
What is an ICP and How Can it Help SaaS Teams Find Product-Market Fit
Are you tired of high customer acquisition costs and a lack of sustainable growth? If you've been relying solely on incr...
What is an Entrepreneur in Residence (EIR)?
What does an Entrepreneur in Residence (EIR) do? In general, an EIR is a person who works with a company to provide guid...
SaaS Email Marketing Automation: Generate Early Traction
Demand testing for B2B SaaS products is difficult. At HVL, we know this first-hand. You're pitching products that are st...
Ritualizing Your Startup Culture: Why and How
New companies tend to think that their startup culture isn’t as important to focus on in the early days as other aspects...
Kim Lee's Top Learnings From Starting Forge Birmingham Alabama
As the owner of Forge, a thriving coworking space in Birmingham, Alabama, Kim Lee tells us her story of how she created...
The Value of Failure: What I Learned as a Startup Founder by Matt Pierce
As an entrepreneur, one of the things you have to get really comfortable with is failure. Facebook had a well-known mott...
Why MVPs Are Important for Startups and How to Build One
When you've been around tech startups for a while, you'll know that MVP is a term that is often thrown around. However,...
When to Kill Your Startup Idea
We all know the story about an idea that someone stuck with for a long time, in its original form, until it eventually w...
How AI Can Help You Create Better Content (written by AI)
AI is the future of copywriting. Artificial intelligence (AI) can help you write better copy, create better content, and...
How to Start Hiring for Startups
Hiring for startups, especially in the early days, is less about trying to fill the traditional functional roles common...
Concept Generation: Build a Process and Make it a Habit
Immersion. Capture. Share. That’s what concept generation is all about. When we talk about concept generation, we’re ref...
Validating Your Startup Idea
My last post covered the challenges of Zero-to-One product development and some high-level ways to deal with them. Today...
Launch and Learn: ListedKit
ListedKit is a real estate collaboration tool created with agents in mind that equip professionals to manage the client...
Support for Startup Founders: HVL Office Hours
The Office Hours program is designed to provide support for startup founders through free access to advice from our team...
Identifying & Overcoming Challenges in Zero to One Product Development
In developing new products, there is more uncertainty than knowledge surrounding your idea. We'll look at a few of the k...
The Cold Start Problem: 3 Steps for Startup Momentum
Avoid some of the common early SaaS pitfalls with three simple steps to break out of early-stage inertia and build start...
Launch & Learn: Designing for Enterprise Software
Challenges of designing B2B software, as well as recommendations and advice from experienced designers on how to anticip...
Creating a Venture Studio: Why Harmony Venture Labs
At Harmony Venture Labs, we’re in the business of launching and growing new ventures. Our work helps to lift our startup...
How to Goal Set for a B2B SaaS Company
Starting a business is complicated and involves a level of planning and goal setting that most of us have never had to d...
Launch & Learn: Technology and the Future Work
We’re here today with a Birmingham native. David Powell spent his entire career in technology—various B2B SaaS companies...
The Most Common Mistakes People Make Using Marketing Automation (And How to Avoid Them)
Marketing automation, simply put, refers to the use of software to automate the repetitive tasks of marketing.
What Is a Sales Cycle and How to Build a Process that Works For You
If your company is looking for ways to attract more leads and generate sales, then keep reading. By the end of this arti...
How to Nurture Customer Relationships with Email Automation
It’s critical for startups and early-stage businesses to focus on cultivating customer relationships and building a stro...
Building Ideation and Innovation Into Your Development Process
Good afternoon, everyone. Thank you for joining our HVL Launch & Learn series. Our last session on EIR programs went wel...
How to Turn a Problem Into a Viable Business Idea
A viable business idea has a long road before it becomes a product or service. Therefore, the best way to generate succe...
Fostering Processes in a Startup Environment
The word ”process” is one that most people, especially those in the startup environment, don’t love to hear. That’s beca...
EIR Programs: The Value of an Entrepreneur in Residence
Today we’re going to be talking about Entrepreneur-in-Residence programs. We’ll cover what they are and what our vision...
Shegun Otulana Featured on Special Unicorn Edition of Business & Brews
In this Edition of Business & Brews, Shegun Otulana and Matt Pierce discuss business and values. Shegun wants to create...
The Proliferation Of AI in eCommerce
Gaining an understanding of artificial intelligence (AI) and putting it to use is of utmost importance when your goal is...
Intern Spotlight: Fernanda Garcia
In today’s blog, we are featuring Fernanda Garcia, a former marketing intern who now serves as a Marketing Coordinator a...
Product Design
I want to welcome everyone to our third Launch & Learn! Our last Launch & Learn on product marketing went really well—if...
SaaS Tech Trends on the Horizon
The Software as a Service (SaaS) industry is growing at a remarkable speed. With new startups constantly entering the ma...
Four Key Components To a Winning SaaS Go-To-Market Strategy
You have big plans as a SaaS founder. While your journey is in its beginning stages, this is the crucial time to build a...
Entrepreneur in Residence Explained
The Entrepreneur in Residence (EIR) program used to be specifically tailored towards venture capitalists. However, as mo...
Product Marketing
Product marketing can be a complicated process if not well thought out. With more people shifting to a purely digital wa...
What Makes a Good Internship Experience?
Most college students aim to land an internship before they complete their degree or even shortly after. Internships usu...
Fundraising For Startups
Investors know that there is no perfect way to build a company. What they want to know is, do you really believe in what...
Why Is Product Validation Important?
There's a reason you're always talking about your product idea with friends and family. You know there's something there...
From Startup to Selling: Five Things Every Entrepreneur Should Know
Do you have what it takes to be an entrepreneur? Are you excited about the prospect of striking out on your own? And, mo...
Venture Studios 101
Venture studios often take multiple ideas and early-stage startups through the validation cycle at the same time and pro...